Your Privacy Matters

Privacy Policy

At ARTIFAUX, we believe you should be able to experience the future of fashion without compromising your privacy. Here's exactly how we handle your data.

Last updated: April 1, 2026

No Image Storage

Your photos are never saved on our servers

End-to-End Encrypted

All image transfers are fully encrypted

Auto-Deleted

Images are purged immediately after processing

1. Introduction

ARTIFAUX ("we," "our," or "us") operates a virtual try-on platform that enables users to visualize clothing and fashion items on themselves using AI-powered technology. This Privacy Policy explains how we collect, use, and protect your information when you use our services, including our website, kiosk devices, and mobile interfaces (collectively, the "Service").

2. Information We Collect

2.1 Account Information (Store Owners)

When you register as a store owner, we collect:

  • Store name and business details
  • Email address for account verification and communication
  • Password (stored in hashed, non-reversible format)

2.2 Public User Information

When you sign in as a public user (via Google OAuth), we receive:

  • Your name and email address from your Google account
  • We do not access your Google password or other Google data

2.3 Images & Photos

This is the most important section. Here is exactly what happens with your photos:

  • We do NOT store your images. Photos captured via our kiosk camera or uploaded from your device are used solely for real-time virtual try-on processing.
  • All image transfers are encrypted. Your photos are transmitted over HTTPS/TLS encrypted connections, ensuring they cannot be intercepted during transfer.
  • Automatic deletion after processing. Once our AI generates your virtual try-on result, the original photo is immediately and permanently deleted from our processing pipeline. No copies are retained.
  • No third-party image sharing. Your photos are never shared with, sold to, or accessed by any third party. They are processed exclusively within our secure infrastructure.

3. How We Use Your Information

  • To provide and operate the virtual try-on Service
  • To process AI-powered clothing visualization in real-time
  • To send account verification codes and password reset emails
  • To manage store owner accounts and subscription billing
  • To improve the quality and accuracy of our AI models (using anonymized, aggregated data only — never individual images)

4. Data Security

We implement industry-standard security measures to protect your data:

  • Encryption in transit: All data is transmitted over TLS-encrypted (HTTPS) connections
  • Encryption at rest: Sensitive data stored in our databases is encrypted
  • Secure authentication: Passwords are hashed using industry-standard algorithms; JWT tokens are used for session management
  • Access controls: Strict role-based access ensures only authorized personnel can access system infrastructure
  • Cloud security: Our infrastructure is hosted on secure cloud platforms with enterprise-grade security certifications

5. Cookies & Analytics

We use essential cookies required for the Service to function (such as authentication tokens). We do not use third-party tracking cookies or invasive analytics. Any usage analytics we collect are anonymized and used solely to improve the Service.

6. Data Retention

  • User images: Not retained. Deleted immediately after virtual try-on processing
  • Try-on results: Stored temporarily to allow you to view and share your results. Automatically purged after the session expires
  • Account data: Retained as long as your account is active. You may request deletion at any time

7. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your account and associated data
  • Withdraw consent for data processing at any time
  • Opt out of non-essential communications

To exercise any of these rights, contact us at artifaux241@gmail.com.

8. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically for the latest information on our privacy practices.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Artifaux Solutions

Email: artifaux241@gmail.com

Phone: +91 7902904846

Location: Calicut, India